Website Design & On-page SEO

Kase Printing

Challenges

IdenitIfying Roadblock

Kase Printing, a premium commercial printing company, struggled with an outdated website that failed to reflect their high-end services, innovation, and sustainability efforts.


  • Poor user experience (UX) due to cluttered navigation and lack of clear service categories.

  • Low search visibility due to unoptimized SEO content.

  • Weak brand perception despite investments in advanced technology and sustainability.

Strategy & Actions Taken

Building a Stronger Brand Through Strategic Partnerships & High-Quality Content

Branding & Visual Identity

  • Revamped brand identity with a modern color palette, typography, and design elements to reflect professionalism and innovation.

SEO & Content Optimization

  • Conducted SEO keyword research (via SEMrush) to identify high-impact terms for Kase Printing’s target audience.

  • Applied on-site SEO best practices, including:

    • Optimized meta titles & descriptions for better search ranking.

    • Improved heading structures (H1, H2, H3) for clarity and SEO performance.

    • Added alt text to all images to enhance accessibility and searchability.

Website Navigation & UX Optimization


  • Redesigned the navigation structure for a clear, intuitive user journey.

  • Simplified content presentation using bullet points, imagery, and a logical page hierarchy for better readability.

  1. Implemented semantic HTML structure to improve accessibility and search performance.

Results & Impact

IdenitIfying Roadblock

Through a strategic combination of influencer partnerships, user-generated content, and an optimized social media presence, the brand successfully increased awareness, enhanced the customer experience, and strengthened its identity. Here’s a breakdown of the key wins achieved through this initiative:

Modernized Brand Perception

Kase Printing now reflects the innovation that they are aiming for and once user land on their website, the modern and on brand design communicated a sense of trust and professionalism compared to previous design.

Improved User Experience

Optimized Content

In addition to optimizing the content based on competitive keywords, the cognitive load was reduced and now the user can easily grasp the information once landed on the website, facilitating the process to take action towards contacting the company