Marketing Strategy

Sushi Maki

Challenges

IdenitIfying Roadblock

Sushi Maki, a popular Miami-based sushi chain, planned to launch a new restaurant in Fort Lauderdale’s Las Olas area, expanding into a market where it had little brand recognition. With most of its locations in South Miami and Coral Gables, the brand needed a strong strategy to build excitement and attract local customers before opening.

  • Creating awareness in a new community before launch.

  • Engaging local residents and office workers.

  • Promoting sustainability values while growing its customer base.

Strategy & Actions Taken

Connecting with Fort Lauderdale Through Sustainability & Community Impact

Digital Marketing Initiatives

  • Create a landing page with a pop-up menu to collect visitors' emails for retargeting.

  • Ran geo-targeted paid ads to reach Las Olas residents and office workers.

  • Developed targeted social media campaigns to generate pre-launch buzz.

  • Collaborated with local influencers to create organic excitement around the new location.

Event Marketing

  • Sponsored a Las Olas Beach Cleanup with Debris Free Oceans, reinforcing sustainability efforts.

  • Participated in Christmas on Las Olas, offering bubble tea samples to introduce the brand in a festive setting.

Traditional marketing

  • Distributed 1,000 promotional mailers to local households with grand opening incentives.

  • Conducted 50+ office visits to introduce Sushi Maki’s catering services through direct engagement and sushi tastings.

Results & Impact

Successful Launch Through Community Engagement, Strategic Marketing, and B2B Partnerships

Successfully organized and executed two major local events

These events allowed Sushi Maki to build strong relationships within the community, enhance brand visibility, and establish the business as a valued part of the Las Olas neighborhood.

Broke into a new market

through a multi-channel marketing approach, leveraging direct mail campaigns, strategic influencer partnerships, and targeted digital advertising. By integrating these efforts, the brand effectively reached a wider audience, increased social media engagement, and drove higher customer interest.

Increased business engagement

Strengthened B2B catering opportunities by engaging with over 50 offices, developing strong corporate relationships that led to repeat business and expanded opportunities, ultimately boosting revenue from local office catering services.