Strategic Social Media & Branding

TocToc Latin Kitchen

Challenges

IdenitIfying Roadblock

TocToc Latin Kitchen, a food truck serving fresh markets in South Florida, faced key challenges:

  • Target Audience Mismatch: Arepas were unfamiliar to the predominantly Anglo-Saxon market.

  • Inconsistent Locations: Customers struggled to track the truck’s location.

  • Lack of Brand Identity: Inconsistent social media presence made it difficult to build recognition.

Strategy & Actions Taken

Building a Stronger Brand Through Strategic Partnerships & High-Quality Content

  • Influencer Partnerships: Collaborated with local foodie influencers to increasing brand awareness, gaining a total of 47,754 views

  • User-Generated Content (UGC): Encouraged satisfied customers to share their experiences eating arepas, creating authentic content that resonated with local audiences.

Target Audience Engagement & Awareness

Consistent Content Calendar & Branding

  • Visual Branding: defined consistent social media content calendar and color palette to ensure a strong, recognizable brand identity.

  • Engaging Reels: Created high-quality video content using trendy audios and showcasing the food preparation process, customer testimonials, and educational post such as “How to Make Juicy Pulled Pork”

Truck Location Updates and Menu Items Display

  • Location Highlights: Implemented Instagram Story Highlights with up-to-date food truck locations, ensuring customers could easily find information on where to visit.

  • Pinned Posts & Weekly Updates: Regularly posted truck schedules and special event locations on social media to reduce frustration and increase foot traffic.

BEFORE

AFTER

Results & Impact

Consistent Account Grow & Engagement

Through a strategic mix of influencer partnerships, customer-focused content, and an optimized social media presence, the brand successfully boosted awareness, kept customers informed about the food truck’s location, and established a strong digital presence with delicious, engaging content. Here’s a breakdown of the key wins achieved through this initiative:

Increased Awareness & Engagement

Social media metrics consistently reflected positive growth, with strong engagement in comments and analytics. The brand saw increased account reach, engagement, and follower growth, with top-performing analytics reaching 22.4K accounts in a single month.

Mouthwatering Content That Draws Views

Through engaging social media content that highlights the food preparation process, I consistently achieved over 800 views per reel, with top-performing posts reaching 15.3K views and 254 likes from hungry customers.